Introducing the Alexa Prize

September 30, 2016
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Introducing the Alexa Prize Video

Lumafox Creative was tasked by Armory Pacific for Creative Media Alliance to create an exciting announcement for Amazon Alexa Development Team. Jake Schmidt, our Director of Photography helped produce and film the promotional video for Amazon, announcing the $2.5 Million Alexa Prize:

Amazon will sponsor 12 university teams to compete in the 2016-2017 Alexa Prize. This year’s inaugural competition focuses on the grand challenge of building a socialbot that can converse coherently and engagingly with humans on popular topics for 20 minutes.  The sponsored teams will receive a $100,000 stipend, Alexa-enabled devices, free Amazon Web Services (AWS) services to support their development efforts, and support from the Alexa Skills Kit (ASK) team.

Seriously cool. Visit to learn more.